Research Paper: An empirical study of awareness and preferences of Retail investors of Surat city for Life Insurance Companies during the year 2012-13

                                                          -         Mrunal Joshi*, - Ms. Tejal Takodia**

Abstract

In India life insurance sector opened for private as well for foreign players after new industrial policy 1991. But effectively new players could commence their business after the Insurance Regulatory and Development Authority (IRDA) incorporated as a statutory body in April, 2000. Currently in life insurance sector about 23 life insurer are working, but even after more than one decade of establishment of IRDA and opening sector for private players as well foreign player still more than 70% market share  is hold by Life Insurance Corporation of India (LIC). Hence it becomes important to study the awareness of investors about various life insurers and preferences for them. This paper is an attempt to study the awareness among retail investors and their preference for these life insurers. In this study primary data is collected from the Surat city of Gujarat state. Secondary data are collected from the various reports issued by IRDA.

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* Assistant Professor, B.R.C.M. College of Business Administration, Surat, Gujarat

** M.Phil Student, Department of Business and Industrial Management, VNGU, Surat, Gujarat